Apple doesn’t only try to control the quality of the products produced and the correctness of the authorized service , but also monitors the role of its gadgets in the films. According to Ryan Johnson, the author of the picture ” Knives Out and Star Wars “, directors can’t use the company’s smartphones as requisites for a negative character.
“No, you can shoot a character that holds in the hands of the iPhone. I don’t know if I can talk about it… But if the main or secondary hero is bad, he can’t be beacon in front of the camera with the iPhone, ” Ryan Johnson.
Ryan Johnson replied that using the iPhone “bad guys” is not welcome in the company, because this can lead to a negative opinion about the products.
Apple’s rules governing the use of corporate trademarks and copyrights clearly state that its products should be presented “in the best possible light, in any manner and context that favorably affects Apple.”
