September 20, 2024
You can now see how much you make on YouTube relative to views you receive

You can now see how much you make on YouTube relative to views you receive

YouTube content creators, hosted by the Partners Program, currently have different revenue streams according to their activity, and will now be clearly reflected in the new monetization metric that Google’s video platform has just launched.

YouTube content creators, hosted by the Partners Program, currently have different revenue streams according to their activity, and will now be clearly reflected in the new monetization metric that Google’s video platform has just launched.

This is the RPM metric, or revenue per thousand, which will show the final amount that the creators themselves will receive, once the platform has discounted the corresponding percentage, and which will break down the total amount between the different revenue streams.

In this sense, creators will be able to have a clearer idea of the performance of their channels, having «a snapshot» of the monetization pathways that may be working best for them, which will enable them to determine future actions to try to keep their channels growing.

It is a metric that stands on the side of creators, distinguishing itself from the CPM metric, or cost per thousand, which while maintaining its relevance and its level of importance for creators, this metric is more on the side of advertisers and the payment they have to make to insert their ads in videos depending on the scope of the ads, and that it will not take into account the percentage that will be taken by YouTube before allocating the remaining amount of this revenue path to the creators themselves.

And it should be borne in mind that, in addition to advertisements, creators will also be able to monetize their channels via subscriptions, donations or live streaming functions, etc. Let us not forget that in recent years, YouTube has focused on diversifying revenue sources so that creators are not solely dependent on advertising revenue.

And speaking of advertising, from now on the minimum duration that videos have to comply with to have mid-roll ads is reduced, going from ten to eight, which favors that content creators can get more money through this way.

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