Indeed, Facebook has placed in the hands of the e-commerce audience the new Facebook Shop platform, and through the designation it is clear that it is a platform that has been devoted to the world of commerce.
The Facebook Shop platform is one of the platforms available and in short it is an e-commerce platform that helps sellers to list their products on Facebook, even in terms of the appearance of the platform it is very similar to the sales platforms as it includes a basket to buy the product and by clicking on it The visitor is directed to your site where you put the selling details of your product.
The positive side provided to you by the Facebook Shop platform :
– A marketing tool for the product does not cost much
Since Facebook Shop is a free platform for this, it is a business page for an inexpensive business activity and it is a suitable option for beginners in the field of e-commerce, only if you run ads and paid methods to promote the page in this case, you will have to pay additional amounts.
– Big audience on the Facebook platform
As previously mentioned, the Facebook platform contains 2 billion monthly active users, so it will be easy to bring those interested in your product. With a simple equation, we find that the Facebook platform provides you with a sub platform to promote your product and it is what we are talking about, in addition to that it includes a huge amount of active monthly users. The remain thing is only your own effort in the strategy of promoting and bringing traffic to your product to achieve profitable sales.
– Easily reach target audiences
If you are going to invest money in the advertising side of your products on the platform, it will be easy for you to define and target the category you want according to the nature of your product in a comfortable way, and this is because Facebook provides its users in the field of e-marketing very advanced tools to enable them to improve the efficiency and improve the quality of advertising targeting. As such, we find that Facebook puts second mechanisms to help you improve profitability, and it is mechanisms that help you to put in your hands graphical reports that make you understand the customer’s behavior to improve your strategy in the context of shopping and targeting.
