There are so many news coming out in the world of online marketing that it becomes difficult to catch the rhythm.
With the aim of keeping informed we have decided to make summaries like this, so that no one will miss the most important thing when managing their campaigns on the Internet:
– Twitter tries new ways to recommend followers: a new function, «Suggested Follow», with other accounts we still want to follow. At the moment only for android. The recommendations are personalized, although you are not always right.
– Google offers ad locations for Google’s Unity mobile ad add-on: Ad Placements is in Open Beta for app developers using Unity. Ad locations allow you to put Google AdMob ad blocks in games, and you can do so with a Unity Editor interface. More information.
– Google Ads announces updates in the statistics page report, maximum performance campaigns and video action campaigns. The Google Ads Statistics page will provide customized business-specific information. Learn more.
– Facebook announced that it will start testing purchases within Reels later this year and will also begin placing purchases on IGTV videos starting this week.
– Google confirmed two recent indexing issues. The search engine has confirmed that they are currently working to resolve two separate indexing problems that have affected some URLs. One is mobile indexing. The other is canonization, how they detect and manage duplicate content. If you have noticed it down because the canonical urls have gone crazy, Google knows it and is solving it.
For now that’s it, we’ll be doing weekly updates like that.
